When it comes to marketing your small business, social media is a brilliant tool. Unless you choose to advertise, it’s completely free, and the potential to reach your target audience is huge! Having said that, social media only works well if you have that all-important engagement. There’s seriously no point in having thousands of followers if they don’t engage with your posts. Think quality over quantity every time!



Why is engagement so important?

So, just how do you increase your levels of engagement, and why is it so important?


When someone engages with you on Facebook, Instagram or LinkedIn, whether it be by a like, reaction, comment or share, or by watching a video or story, that platform will begin to show more of your content to whoever interacted with that post. Also, the more engagement you receive on one of your posts, the more it will be shown to others too!


Once you start receiving engagement, the great thing is that it starts to build for a day or two, which is why regular and consistent posting of relevant and enticing content is key to increasing your visibility.


In this article, I have five fab engagement ideas for you to use in your small business.


1. Engage with others

It goes without saying that social media is just that - social! So, take the time to comment on posts from your fellow small business owners and strike up a conversation. Not only is this a great way to support others, but you’ll soon find that these people are just as keen to support you too, especially in our warm and friendly Gossip Gals community! It’s also super-important to make sure that you reply to followers who have commented on your posts. It may sound obvious, but this often gets neglected, and it’s seriously bad form!


2. Use the Business Pages newsfeed

This is a great little tip and something that you could try and incorporate into your daily routine. Facebook lets your business page like other business pages too, and there’s even a special feed where their posts will appear. Spend some time scrolling through this feed and interacting as your page. This is a brilliant way to do some ‘mini networking’ for your small business!


3. Tell a story

When you run a small business, you are the brand! People want to see you and feel as if they’re part of your journey. When you share photos and videos of you, your workspace, something that you may be working on or a sneaky peek behind the scenes; you’ll notice that your engagement will rocket! Tell your story, share your enthusiasm and let people know why you love what you do. Let your audience in and start to build that crucial emotional connection.


4. Add value

Create content that is valuable to your audience and packed with your unique brand personality. Whilst there’s nothing wrong with some ‘fluffy content’ now and again, always try to incorporate posts that really add value for your audience. Some examples could be top tips, how-to’s, blog snippets, demonstrations and FAQs.


5. Go live!

This is my ultimate top tip for increasing your engagement! Facebook Lives experience three times the level of engagement than typical videos that are shared on social media. How awesome is that!? Facebook Lives also enable you to really connect with your audience on a much deeper level, and quickly build that vital ‘know, like and trust’ factor.


Are you ready to sky-rocket your engagement?

I really hope that this article has given you some food for thought and you’re ready to put some or all of these ideas into action.


If you’re ready to massively boost your engagement and your sales, don’t miss my next ‘How to Thrive with Lives’ course, which starts on Monday 23rd November! You can find out more or book your place here!

After confidence issues, the main objection that I often hear for not going live on Facebook is a lack of ideas!



In this article, I want to share with you my top five suggestions for your Facebook Lives. There really is so much scope, so you never need to feel stuck and uninspired ever again!

1. ANNOUNCE A NEW PRODUCT

Build some suspense and create an aura of excitement and anticipation about the launch of any new product or service. Share your enthusiasm and let it shine through!

2. SHARE SOME EXCITING NEWS

Whenever something happens that’s relevant to your brand, don’t be afraid to share it! This could be a breaking news announcement, something specific to your industry, a holiday, or a season when you know it’s popular for clients to want your products or services.

3. SHARE SOME TOP TIPS

People love top tips and it’s a really simple yet effective idea for a Live. Take some time to think about your business and industry, and you’ll quickly find plenty of areas where you can offer some valuable and practical top tips.


4. STREAM A LIVE INTERVIEW

Live interviews are a fantastic form of cross-promotion. Plus, if you’re feeling nervous, then you can relax knowing that the spotlight isn’t solely on you! You also don’t need to worry about interviewing face to face as there are plenty of options to do it on a split-screen.

5. BROADCAST AN EVENT

If you’re attending a conference or going on a training course, take your audience along for the ride! Do a quick Live beforehand and then hop on afterwards to share how you got on. Your audience will love to share your journey with you.

Know your audience!

This is crucial, and I can’t stress this enough. Before you launch into your Lives, make sure that you understand your audience inside out so that you know what it is that they want to learn from you.

What are their pain points? What challenges do they face? How can you solve their problems? What value can you give them? Once you know all of this, it will be so much easier to plan your content, not just for your Facebook Lives but throughout your overall marketing strategy.

Are you ready to dive into the wonderful world of Facebook Lives?

I hope that you’ve found these ideas helpful and it’s started to fill you with inspiration for your own Facebook Lives. If you’re ready to find out more, then join me at 7pm GMT on Thursday 12th November for a free webinar - ‘Increase your sales and confidence by leveraging LIVE video.’

I’ll teach you how to overcome the misconceptions of using live video and provide you with plenty of confidence-boosting tips so that you can start to increase your sales!

I’m sure that we’re all familiar with the old adage, “it’s not what you know but who you know.” Well, this is something that really resonates with me and why I firmly believe that networking should be a fundamental part of your overall marketing strategy!



In this article, I’ll share with you five main reasons why networking on a regular basis will significantly boost your business!

1. Networking will increase your visibility and credibility

It can be tough to get your business noticed and to make it stand out from the crowd. When you regularly attend networking meetings, you hugely increase your visibility both as an individual and as a brand. Your face will become well-known amongst your peers, and by offering useful information and top tips, you can swiftly build up a reputation for being an expert in your field. As your credibility grows, so will the number of recommendations and referrals that you receive!


2. Networking will help you to build relationships

For me, making genuine connections with other like-minded people is what networking is all about. Think of your networking group as the cheerleaders in your corner. They want you to succeed and they’re rooting for you! By making these connections and friendships, you’ll have people that you can easily call on to get any help or advice that you may need in your business. You also increase the chance of meeting your ideal client, and that’s surely got to be a good thing! This is not where networking ends though. With each connection that you make, you’re also gaining access to their network, and you never know what influential people they may be able to introduce you to. The possibilities are endless!

3. Networking will inspire you!

Every time that I attend one of our networking meetings, I’m blown away by the energy and enthusiasm that fills the room, albeit the virtual one for the time being! We talk about our ideas, share inspirational stories, ask each other for advice, and generally support and encourage each other. Speaking to people who are in a similar situation to yours is hugely motivating and sharing your goals with others will hold you accountable. These things are invaluable when you’re a small business owner.

4. Networking will increase your confidence

Confidence is a very hard thing to gain yet a very easy thing to lose. Confidence is something that we develop, and by networking regularly, you can really push yourself out of your comfort zone, boost your confidence and grow as an individual. Having a more confident mindset will have a huge, positive impact on your entire business!

5. Networking will generate more income!

This is probably the most obvious advantage and the reason why most business owners decide to participate in networking. The leads you generate through networking meetings are usually much higher quality than those you gather from other forms of marketing. You can then follow up on these leads and hopefully turn them into valuable clients!

Networking - The Gossip Gals way!

At Gossip Gals Networking, we do things a little differently! Our friendly and relaxed meetings break away from the traditional networking approach!

⭐️No membership fees

⭐️Low meeting costs

⭐️A maximum of 20 people to ensure everyone connects well

⭐️One person from each company/sector

⭐️ A full 5 minutes to talk about yourself and your business

Come and join one of our upcoming events. You'll definitely be welcomed and feel at home when you join us!

https://www.gossipgalsnetworking.com/onlineevents

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