Have you ever worked your little socks off on a fabulous, engaging post, then hit the publish button and very little happened? Only a handful of likes and zero comments. It feels so disheartening, doesn’t it? I know because I’ve been there too!

As women, I think we tend to avoid conflict more than men, so perhaps this makes us less inclined to post and promote ourselves and our businesses online? What do you think?

Wherever we are on our entrepreneurial journey, it can be daunting putting ourselves out there on social media with absolutely no idea of the reaction and whether there will be any feedback from our audience. But I believe that it’s so important to look at this objectively and see that the “negatives” are definitely outweighed by the rewards of this fantastic, essentially free marketing tool, which is at our fingertips 24/7!

Did you know?

According to an article from Small Business:

  • One in four entrepreneurs don’t use social media for their small business, despite the benefits that it can bring

  • Almost a quarter don’t think it’s relevant to their industry

  • 23% say they don’t know how to use it to promote their business or don’t have time.

  • 15% say that they have enough customers already or have other reasons for not using social media

Reasons why you don’t post

Here are some reasons why we may not be posting:

  • We’re perfectionists and want to post something perfect on social media. But because everything isn’t perfect all of the time, we don’t post that much

  • We have busy lives and have little time to create posts on social media

  • We worry it’s over-saturated, so don’t bother posting because we don’t think we’ll be seen

If any of these reasons sound all-too-familiar, don’t worry. Find the passion and reason to share your products or services, and even about yourself, as we all have a uniqueness that appeals to someone!

Read on for some top tips!

Engagement is key!

Engaging with our customers and our potential customers is so important! To be visible, we need to be posting regularly and engaging with any conversations our followers initiate.

There are various ways to do this through your planning and content. Some may come to you naturally; some may feel a little out of your comfort zone and require a bit of practice before you feel 100% comfortable using them.

Here are a few examples of the type of content you should be sharing:

Storytelling. Let your audience get to know you and your brand better. You could talk about the history of your company, what inspires you, what motivates you etc.

Lives. This is a fantastic opportunity to have an authentic conversation with your audience and get questions and feedback in real-time. For more information on how to make lives work for your business, head over to my blog.

Educating. Build trust and showcase your expertise by answering FAQs, sharing top tips or sharing interesting information relevant to your niche.

Promoting. Explain the benefits of your products or services to inspire your audience to find out more. This is much more powerful than a ‘hard sell’ and again builds trust and credibility.

Engaging. We all love a bit of light-hearted content, especially as the weekend approaches! It’s ok to post cute or funny images or gifs and show your followers the human side of your business. This type of content tends to be very engaging and allows you to connect more personally with your audience.

Creating a community – for more information on the power of Facebook groups, head over to my recent blog. It has 5 top tips for getting your content seen and making the most of your Facebook group!

Don’t give up!

I assure you that over time, showing up on Facebook regularly and posting intentional content will increase your confidence AND your engagement. Sometimes, it just takes a little time and patience!

If you struggle with confidence when it comes to social media, come and join our supportive networking community group.

We also have a hugely popular Social Media Success Circle. It’s a one-hour group Zoom planning and mentoring session where we help you plan your social media content for the whole month! The next one takes place at 7pm on Tuesday 29th June.

Email emma@gossipgalsnetworking.com to find out more!

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Growth mindset is an important topic in education but it is also a key part of being an entrepreneur. My own journey over the last few years has definitely forced me to develop my own growth mindset, as well as cultivating it in others. Our brains are incredibly complex organs, however, they often have set patterns of thinking hardwired into them. Learning to rewrite these patterns can take time but it is an essential step towards finding success in the world of business.

What is a growth mindset?

Our subconscious mind is programmed to keep us safe at all costs, and there are times where this is a good thing. When our ancestors found themselves face to face with a sabre-toothed tiger, they did not really want to pause to have a moral dilemma about the pros and cons of their actions. They needed to make a fairly swift decision to either fight to defend themselves or run away. Nowadays, our brains tend to work in the same way, even though there is no sabre-toothed tiger. Instead, doing that Facebook live or making that phone call to a potential lead can become the tiger. For my students, it can be answering a question in class or attempting that essay paragraph independently. Our subconscious perceives a threat and tells us to shut down to avoid being hurt. This is how a fixed mindset is born.

The good news is that this thought process can be reversed through a wonderful thing called neuroplasticity. This means that we can retrain our brains to respond differently to challenges and embrace them as opportunities for learning and development, rather than seeing them as threats. When we are in a growth mindset, we do not say we cannot do something, but instead we have a go, accepting that we may get it wrong but that is alright.

Why is a growth mindset important?

In my job, helping children and young adults develop their growth mindset is vital. When they are in a fixed mindset, they are often reluctant to take on new concepts or ideas and may be unwilling to attempt tasks as they are too worried about getting it wrong. This can have repercussions for their academic performance, and they may develop a fixed mindset belief that they are inherently bad at a subject and thus there is no point in even trying.

We often form beliefs about our abilities in childhood and then bring them with us into adulthood. Making the change from employment to entrepreneurship can sometimes cause these deep-rooted beliefs to reappear. As entrepreneurs, we need to be able to learn and develop new skills. I have met a lot of fellow business owners who say they are no good with technology and that is why they have never attempted to build a website or a mailing list. Beliefs about what we can and cannot do sometimes hold us back from even trying. Often it is when we deliberately choose to feel uncomfortable and step away from what we know that we grow and develop the most. Being an entrepreneur also means having to get comfortable with the idea of failure, and embracing it as the First Attempt in Learning.

How do I develop a growth mindset?

Journaling is a great way to identify potential stumbling blocks in your mindset that may be holding you back. Try journaling on some of these questions:

  • What tasks in my business scare me?

  • How do I respond when a task scares me? (Put it off, do it anyway and so on)

  • How do I feel about feedback?

  • What do I do when I receive feedback?

  • How does the word failure make me feel?

By writing on these topics for a short period each week, you may uncover subconscious thoughts that you did not even know you had. I was putting off hiring another tutor for a long time, as I was scared of expanding my business and then not having enough clients. It was not until I talked this through with my coach that I actually understood what was happening, and that in a way my subconscious was sabotaging my actions in a bid to keep me safe. Identifying the problems is the first step towards being able to fix it.

Using affirmations is another good way to begin the pattern of rewiring your mindset. They send the message to your subconscious that it needs to alter its way of thinking, and the more you repeat them, the more you will start to believe them. Language is incredibly powerful, and the words we choose to expose our mind to can make a big difference. Using the word “yet” at the end of your sentences is also a powerful way to alter a thought. For example, do not say, “I cannot do this email sequence”, say, “I cannot do this email sequence yet”. This will then open your mindset so that you can go and find the help and support you need in order to achieve your goal.

Listening to podcasts and reading books will also help you to develop your growth mindset. There are so many podcasts out there - two of my favourites are the Jenna Kutcher Goal Digger podcast and the Rachel Hollis Rise podcast. They are not an instant fix, but I have found that combined with some of the other strategies above, they come together to help you stop the negative thoughts in their tracks. Hearing stories of others who have come through adversity through the power of their mindset can really inspire you to address your own issues as well.

Find out more

Bright Sky Tutoring offers English tuition for KS2, KS3, KS4 and KS5 students, as well as 11+ preparation. We provide one to one tuition and also small group sessions for KS3 and KS4 English. Sessions are delivered by qualified and highly experienced teachers, who will tailor the session to the individual needs of your child. To find out more, email Jo Broadey at hello@brightskytutoring.com.

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Updated: May 20

In a saturated social media environment, you may be struggling to build meaningful relationships with your clients or customers, create brand loyalty or make your followers feel super special. Well, I have two words for you… Facebook groups!

As a small business owner, it can be challenging to find enough hours in the week to dedicate to your online marketing, and without a clear content strategy, engagement can dwindle over time. But, did you know, and this is straight from the horse’s mouth, that Facebook’s algorithms prioritise content from groups that users frequently engage with?!

Private communities are huge right now, with consumers wanting to connect with like-minded people and engage directly with brands they know and love. This unique opportunity to connect and create a community aligned with your brand can’t be overlooked.

Here are my top 5 tips for getting your content seen and making the most out of your Facebook group.

1. Establish your community mission!

To create a welcoming space for your members, it’s essential to set your community mission! Dig deep with this to find out within yourself what the collective mission is. Notice I don’t say your mission. A Facebook group in my opinion shouldn’t be about you. It’s about the sense of community. To help you get started, I recommend spending time thinking about your goals. What do you want to achieve with your Facebook group? How do you want your members to engage and post? What do you want your members to ask from your group? You can then make your community and connection aims nice and clear in your group description, so everyone knows what the community is all about. It needs to be clear about what it is and who it is for.

2. Kick start conversations

If someone joins your group, they’re interested in your community ethos and want to hear from you! To get your members talking and interacting, and create a community that people return to time after time, they’ll need a helping hand from you.

Creating regular content can be daunting but there are ways to make life easier. Many groups choose regular topics such as Motivation Monday, Top Tip Tuesday, Wednesday Wisdom or Friday Fun. This helps to give things a little structure but don’t be too rigid about your format or things could become stale quickly. Remember to mix things up a little!

To maximise engagement, post when your members are most active, you can see this information in your group engagement stats when you have over 100 members in the group. Research articles show that the best times to post are between 9am and 1pm on Tuesday, Wednesday and Friday. The lowest engagement is on a Saturday.

3. Listen but don’t talk too much

It’s tempting to involve yourself in every single conversation. On the one hand, it shows that you’re actively listening but give your members room to chat without you peering over their shoulder all the time! This creates the friendships within the group that keeps people coming back as it’s not just revolving around one person. A great group feels like home on the internet for members. So people need to feel comfortable in the group.

A private group has the potential to add real value to your clients or customers, so create the perfect environment but let them have their freedom to shape it too.

4. Avoid the hard sell

You may be wondering how a Facebook group differs from a regular page. Think of your business page as a tool for direct marketing and broadcasting what you’re up to, like your shop window, and your private group as a space for conversations, getting to really know your community and subtle advertising through value-driven content.

If you’ve promotions or blogs to share, instead of just posting the links, add context and education with helpful tips. Explain why you’re sharing them and how your members can benefit from the information.

Consider the “look” of your group. An eye-catching cover photo and top-notch group info such as relevant keywords, the benefits of your group and the all-important call-to-action will promote and sell your group for you. It will also make it crystal-clear to your members what they can get out of being in your group.

5. Experiment with your content

Experiment with the format of your content to keep things fresh and exciting, and to help you plan future content:

  • User-generated content, such as asking members to upload photos or videos is excellent for getting to know your audience better

  • Facebook Live is a fantastic way for your members to find out more about YOU and your authority on how you can help. For top tips on going live on social media, take a look at my previous blog.

  • Polls are great for gathering all-important business information to help inform your content planning, blogs and offers.

  • Everyone loves a little light-hearted fun with gifs and memes!

Power up your Facebook group!

If you’re ready to take your Facebook group from set-up to sales, don’t miss my Mega Masterclass. You can get access here!

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