It’s so easy to get caught up in WHAT we’re trying to sell that we can easily lose sight of WHO we’re trying to sell to!


That’s why defining your Ideal Client Avatar (ICA) is such an important exercise to work through. By marketing directly to the ‘right’ people, your products or services will resonate with them so much more and pretty much sell themselves!


In this blog, I’d like to explain what an Ideal Client Avatar (ICA) is, how to go about defining yours and how you can start using it to add real value to your business.


Let’s dive in!


What is an ICA?