Well, 2021 didn’t quite get off to the flying start that we had all hoped for, did it? With the return of the craziness of the home school/work juggle, running a small business just got even harder!
With fewer hours in the day to focus on your business, you may well be looking for alternative ways to boost your income, and to stop trading as much of your precious time for money.
So, let me ask you something? Have you ever considered the possibility of creating an online course? The market for online courses is huge, especially in the current climate when more and more people are looking to upskill and build their knowledge, or even for entertainment – to learn something new and interesting.
If it isn’t something that you’ve thought about before, then I’d love to share with you my top five benefits of creating an online course:
1. It’s an extra income stream for your business
First and foremost, by creating an online course, you’re developing an extra stream of revenue for your business. It’s all money in the bank for you, and what’s even better, is that it’s in bulk!
2. It’s the perfect opportunity to build your credibility
By delivering an online course on a topic that’s relevant to your target audience, you’re really adding value and helping them overcome their pain points. This is really powerful stuff as you’re quickly going to become their ‘go-to’ person in your industry! For example, I’ve been asked to be a guest speaker at networking meetings and in groups on numerous occasions on the topic of my courses, and I’m often referred to as the person to ask about the subject.
3. You can reach a wider audience
The online world is vast, and it doesn’t come with geographical limits! So, you can promote your course to people far and wide!
4. An online course can lead to more one-to-one clients
Think of an online course as an important step in your product staircase. Unlike an e-book or other such downloadable freebies, your audience will get to know you throughout your course, which is super important when it comes to developing the ‘know, like and trust’ factor. In turn, your course attendees are going to be much more likely to buy other products or services from you, or even better, want to work with you on a one-to-one basis.
5. It’s totally flexible
Once you’ve nailed your content and created your course once, then you can run it over and over again at a time that suits you! All you need to do is sell it and deliver it.
What kind of businesses can run an online course?
Spoiler alert! I firmly believe that everyone has a course in them, whether they know it or not! Don’t let a negative mindset stop you from achieving your goals. Sometimes we do things so often in our businesses, and in our everyday lives, that it becomes second nature, and we think that what we do is obvious to everybody, but it isn't! You really do know more than you give yourself credit for!
What topics could I teach?
It’s time to get back to basics. Write down everything that you’ve done in your life. Write down all your skills, strengths and achievements. What problems have you faced and solved? What transformations have you achieved? Think about your ideal client and what challenges they face. How can you solve their problems and help them achieve their goals?
Once you’ve done all this, it’s time to sit back and have a think about what you could teach. I’m positive that there are plenty of topics that you’ll be able to come up with!
Are you ready to create an online course?
In my 8-week training programme, we will work together to create your very own online course. We’ll cover mindset and delivery, marketing and selling, and everything in-between!
I want to help you create an extra income stream for your business, so, regardless of what is going on in this crazy world, you’ll feel much more in control!
I’m so excited to help you to bring your online course to life. It’s going to be awesome!