If the COVID-19 pandemic has taught us anything as small business owners, it’s the need to adapt and be visible online.
Taking your business online doesn’t need to be as scary as it may sound, and in this blog article, we’ve put together five simple ways for you to do it. Even if you only implement one or two of these ideas, you’re still going a long way in helping your business to weather the storm!
1. MAKE THE MOST OF SOCIAL MEDIA
Social media platforms offer you the perfect opportunity to build connections, engage with potential customers, and to keep them informed about your products and services. If you’ve left your accounts a little neglected lately, treat them to some much-needed TLC. Take the time to review them and carry out a mini audit! A few simple changes here and there could make a huge difference.
Always try to support other small business owners on social media by interacting with their posts. Not only will it make you feel all warm and fuzzy inside, but you’ll soon find that by supporting others, they will want to support you too; thereby growing your community.
2. CREATE A WEBSITE TO SHOWCASE YOUR PRODUCTS AND SERVICES
Please don’t feel overwhelmed by this one! A website doesn’t need to be overly complicated and it doesn’t need to cost the earth either. There are plenty of fantastic web designers in our Gossip Gals groups for you to chat with. However, if you really can’t afford to hire a professional, there are lots of non-technical options to do it yourself; some of which even let you sell products online, including Wix and Shopify. You can always upgrade or add to your website at a later date. The most important thing, for now, is that your website is out there so that potential customers can find you.
For those of you who already have a website, could it be improved? Spend some time reviewing your content and your keywords, updating any images, and generally giving it a bit of an overhaul.
If the thought of creating a website quite frankly terrifies you, then how about a shoppable landing page instead? There are loads of templates available on email marketing software, such as Mailchimp and Mailerlite. Facebook and Instagram also both now have shop options, so you can sell directly from there, as well as your website.
3. START A BLOG
Blog posts are absolutely awesome when it comes to connecting with your audience, building your authority and enhancing your credibility. The search engines love blogs too, as it gives them plenty of fresh content to index. If that wasn’t enough to convince you, you can repurpose the content in your blogs for social media posts, videos and Lives!
Whilst it’s preferable to incorporate a blog into your website, you don’t need a website to start. There are heaps of free blogging platforms out there, like Wix, Weebly and WordPress.
4. BUILD YOUR EMAIL LIST
If your business has gone quiet, now is the ideal time to start building your email list. This is a brilliant and free way for you to grow your business and build relationships with potential customers. You can let your subscribers know about any special offers or promotions that you may be running, as well as providing anything that adds value for them, such as top tips, advice and inspiration.
Again, there’s lots of free email marketing software available that aren’t overly complicated. Some good ones to get you started are Mailchimp, Mailerlite and ActiveCampaign.
5. CREATE AN ONLINE COURSE
Have you ever considered the possibility of creating an online course? In my brand-new 8-week training, we will work together to create your very own online course, including mindset and delivery, and everything in-between! Once you have developed your course, we will go through marketing and selling it, so you know that it’s going to be profitable.
I want to take you from zero to money in the bank by creating an extra income stream for your business. So, regardless of what is going on in the world, you’ll feel much more in control!
If you would like to find out more, then join me at 7pm GMT on Monday 4th January for a free webinar to help you discover the online course in you and give you tips on how to bring the course to life!
“I didn’t come this far to only come this far.” - Jesse Itzler
Whatever you do, don’t stop marketing your amazing small business! It may be a strange, crazy and uncertain time but in the words of the entrepreneur, Jesse Itzler, you didn’t come this far to only come this far! Keep learning, keep developing, and above all, keep going.
You’ve got this!